The Flea is a non-traditional creative consultancy. We are a collective of individuals who provide cutting-edge ideas in the field of communication. That could include designing a website, creating a corporate image, developing an advertising campaign, or planning the display areas in a store.
www.creativehotlist.com/theflea
What distinguishes The Flea from larger agencies is that the latter have “showcase clients” for whom they can do creative work, while for the rest they do standard work. Vis-à-vis creativity, larger agencies have “business class’ and “economy class” clients, while The Flea applies the same standard of creativity for all clients.
Manifesto:
We will find the soul of each brand we work for, and we will only work for brands which have a soul to be found.
We will love our clients and only work for clients we love.
We will be proud of all our work and sometimes a little in awe of it. And when we're not, we'll keep working until we are.
We will always prioritize existing clients above new business because our work for our clients will be the heart of our new business program.
We will only work with happy people who have integrity, but we will meet everyone and prejudge no one.
We will treat the consumer as an intelligent human being and not an idiot.
We will be lavish with ideas but frugal with money, so we can reward great people who do great work.
When it's worth it, we'll totally go for it.
We will do whatever it takes to make people happy to come to work everyday. We will trust each other and help each other.
When we err, we will be honest about it, get everyone together, deal with it right away, and go forward to the future.
We will not compromise what we believe in for growth, for profit or for a quick hit of success.
We will help our clients to outsmart the competition rather than outspend.
Regards
Samit Kakkad
Creative Director
The Flea, India
+9122 22613189 / +919892704567
